June 4, 2023


Marketing Needs Experts

‘You don’t need funding and connections to start a business’, six-figure atchar startup proves

  • Musi Atchar is a little atchar business began by Modikwe Musi in Pretoria all through the height of the Covid-19 pandemic.
  • It started off as nothing a lot more than a obstacle to establish that not every person requirements funding and connections to commence a organization.
  • Whilst the company was started out at Musi’s parents’ dwelling with no dollars at all, the 24-12 months-old entrepreneur managed to make it a six-determine business in just a yr.
  • For a lot more stories go to www.BusinessInsider.co.za.

Musi Atchar, an atchar business enterprise started by Modikwe Musi, launched in 2020 during the pandemic as almost nothing far more than an Instagram obstacle. Currently Musi supplies his spicy merchandise just about all over South Africa and runs a six-figure smaller company.

The obstacle was to prove that one particular can start a flourishing modest business with no funding and connections, and Musi took it on himself to develop into the guinea pig.

“Throughout lockdown Degree 5, likely into Amount 4, I met up with an entrepreneur who was live [on Instagram], supplying organization ideas. I joined the are living [insta] for the reason that I had a thing to share.

Musi Atchar (Supplied)

Musi Atchar (Provided)

“He preferred me and imagined we would begin a motion where by we have lives each evening and just converse about enterprise and persuade men and women to do the best they can amidst the chaos,” he instructed Organization Insider South Africa.

Through the platform, the team then started off a charity organisation and managed to raise R1 million by asking for donations.

In accordance to Musi, in the course of one particular of the dwell periods, a person explained “in the land that we are living in, without the need of connections and funding, you can never make it in company.”

Musi Atchar (Supplied)

Musi Atchar (Provided)

And, in an endeavor to verify that this is not real, Musi was challenged to start out a enterprise from the floor without having funding or any connections.

“I got back again to the drawing board, experimented with to consider of just about every notion I could commence with no money, and very little came to thoughts.

“I was at my mother and father then. I walked into the house, and I saw my mother making atchar. I thought to myself this atchar is tasty and I take pleasure in it. Maybe there could possibly be somebody else out there who may like it,” he claimed.

Musi, who was 22-several years-aged at the time, utilized his know-how in e-commerce to create his very own internet site and promoting marketing campaign to get the atchar to prospects.

“Mainly because we still did not have funding, we received plastic bottles at residence, packaged the atchar in the bottle and we manufactured our 1st sale, and then our next sale.

“The journey was a little bit more difficult than it should’ve been but the suggestions I have now, are what carried me as a result of the journey and served me triumph,” Musi mentioned.

Musi Atchar (Supplied)

Musi Atchar (Equipped)

The entrepreneur, who is also a luxurious auto salesman, obtained a few folks to post about the product or service on their Instagram tales considering that he failed to have more than enough funds to spend for Instagram posts. He in essence traded a bottle of atchar that retails for R99 for each litre, for an Instagram tale put up. It commenced spreading like wildfire.

“I received us an atchar membership services because I had a whole lot of repeat customers. I discovered that often a consumer would overlook to place his monthly purchase, so I approached them and mentioned if I can debit you each and every month for your invest in then you is not going to have to log onto the website once again or enter your specifics for an buy,” he mentioned.

By means of the subscription support, the entrepreneur has consumers who have subscribed for among five to 10 bottles a thirty day period in diverse areas of South Africa. His merchandise arrives in diverse flavours, ranging from Ordinary, Musi Delicate, and Musi Fireplace. 

In addition to his mother, the 24-12 months-aged entrepreneur also has two other staff and in between December 2020 and July 2021, the business enterprise produced a 6 determine earnings.  

“A single of the finest things I have learnt is if you set your customers first and constantly give give give, they will want to aid you at all costs,” he reported.

Right after dropping out of Wits University to target on his very first company, which unsuccessful, Musi understood there was a little something out there for him. He encourages other youngsters to feel in their ideas.

“In no way be frightened of starting up modest but normally feel huge. A ton of business owners experience like they are unable to start out their enterprise without having funding, they imagine they require the ideal workplaces and the most effective equipment in order to begin.

“We commenced incredibly smaller but always understood what the even larger photograph was. If we experienced not began small, we would under no circumstances been below currently,” he explained.

Get the most effective of our site emailed to you every weekday.

Go to the Company Insider front page for far more tales.