In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Companion and the Head of System Story Worldwide and the present founder of BrandCrudo.
Brands are people’s introduction to businesses and their way to interact with corporations. The far more human a brand name is, the much better that conversation is going to be. All of the beloved makes that are out there are the kinds that behave like human beings. They have a conscience, a issue of perspective, a soul, and a personality. In this episode, Jacqueline Lieberman discusses the function that she does with her clients and the methods in which she has served quite a few makes develop into extra human.
Issues I request Jacqueline Lieberman:
- [1:04] One particular of the points you’re speaking about often is making brands far more human and placing goal into practice – can you chat about using it past the tagline?
- [3:54] Some corporations brand themselves in a way that has very little to do with their product or service – like insurance policies firms for example. Is developing a brand name individuality an helpful strategy?
- [5:36] How do makes address the simple fact that there are so several channels to arrive at shoppers that are in a ton of strategies out of their entire control?
- [8:26] What’s typically likely on when a company phone calls in an outdoors brand name strategist, what is your procedure, and then what do you do to attempt to switch the ship?
- [12:28] What purpose does interior politics perform in even larger companies when it will come to branding?
- [13:42] How normally do you get the prospect to go deeper than promoting?
- [14:58] Do you have any illustrations wherever normal gaps take place and there is no inner communication that is developing a undesirable working experience?
- [19:26] 2021 is nonetheless going to be a 12 months exactly where people are reeling from 2020. Is there a information of tendencies, behaviors, or points that men and women need to have to be knowledgeable of?
Additional About Jacqueline Lieberman:
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