June 4, 2023


Marketing Needs Experts

Startup Pitch Deck Raised $2.1m and Won Over Serena Williams’ VC Fund

  • Calico is a administration device to enable corporations established up and keep offer chains in tender industries.
  • Kathleen Chan expended seven months fundraising throughout the pandemic and introduced the elevate in March.
  • Chan lifted $2.1 million from the likes of Serena Ventures and Ancestry.com’s CEO Deborah Lui.

Kathleen Chan elevated $2.1 million for her trend offer-chain-software package corporation, Calico, throughout the pandemic. The enterprise announced the round in March of this year.

Serena Ventures contributed the most, and Ancestry.com’s CEO, Deborah Lui, is an

angel investor

in the firm. 

Ahead of Calico, Chan had developed two brands: one for immediate-to-buyer jewellery and one for company attire. Even though acquiring these manufacturers, she seen the equipment she utilised to handle the offer chain were being very fragmented and handbook. 

As Chan turned to her community of company proprietors — both tiny and significant — she was stunned to discover they all employed Excel to control their offer chains. 

There have been no applications like Shopify or Fb Adverts for supply-chain management. 

Chan describes Calico as an working method focusing on soft items — like jewelry or attire — that lets corporations carry out all supply-chain capabilities in a person area. Making use of Calico, firms can estimate, bring their suppliers on board, and spot prototyping and production orders.

Whilst Chan had bootstrapped her prior startups, she determined to go the venture route with Calico mainly because she desired to do it right and do it quick. 

“I strongly consider what we are performing will change just about each individual participant in the supply chain, and to do that, you genuinely need the proper partners and the suitable form of funding,” she explained.

Chan walked Insider via the pitch deck she utilized to shut the $2.1 million seed round.