April 21, 2024


Marketing Needs Experts

Shopify Brands Turn to Rapid-Delivery Startup FastAF to Gain Customers

  • The rapid-delivery place has developed gamers marketing 7-Eleven-fashion items and groceries.
  • But the startup FastAF has located a sweet place for future-gen customers — offering for Shopify makes.
  • Brand names on the app say FastAF offers them a quick-shipping choice unavailable to Shopify merchants.

The startup FastAF has identified a secret weapon in surviving the unstable ultrafast-delivery space: Shopify shops.

Alternatively of marketing 7-Eleven-type products like its rivals Gopuff and Gorillas, FastAF has constructed partnerships with corporations that use Shopify’s system. FastAF can make very same-day deliveries of products like sexual-wellness products by Maude, nonalcoholic elixirs from Ghia, and hip encounter masks created by Evolvetogether.

FastAF attributes 1,600 curated things. Of the 600 brands featured on the FastAF application, 50 percent are businesses created on Shopify, according to the organization.

Lee Hnetinka, the startup’s CEO and founder, stated these providers tended to strike a “strike zone” resonating with its Gen Z goal viewers, which is tech-savvy and looking for mission-driven manufacturers.

“The strike zone is you’re fully reimagining a category. You might be mission-pushed, values-led, and what you are constructing is a much better alternate to what beforehand exists,” Hnetinka claimed.


FastAF provides mission-pushed products.


FastAF offers merchants a quickly shipping and delivery selection unavailable on Shopify 

San Francisco’s FastAF differentiates by itself from other speedy-shipping startups like Getir and Gopuff by partnering with niche brand names and offering on-demand from customers deliveries scheduled inside of two-hour windows. Scheduled deliveries make it possible for the startup to batch or bundle multiple orders into a single supply, which FastAF says is a extra sustainable enterprise design than the usual ultrafast startups’ exercise of delivering a pint of ice product to one particular customer in fewer than 15 minutes.

FastAF, whose valuation achieved $200 million in December, purchases inventory in bulk from makes like Maude, Ghia, and Evolvetogether. Goods are then offered from its dark warehouses in New York, San Francisco, and Los Angeles.

For tiny and medium-dimension organization homeowners applying Shopify, FastAF provides them a speedier success preference than what is accessible through the e-commerce system.

Shopify announced in February it had options to expand its achievement network, with a concentration on enabling merchants to supply two-working day shipping to much more than 90% of the US.

But for now, if merchants want their items sent exact day or inside two several hours, they have to glance to a 3rd-occasion partnership like the 1 with FastAF.

Evolvetogether’s health care-quality masks have been listed on FastAF’s application for just about two years. Without FastAF, a usual order designed via the firm’s Shopify-driven platform can acquire up to seven times for shipping and delivery, the firm reported. 

“We want our clients to be able to get all of our solutions promptly. So as a brand, we are definitely on the lookout for a solution,” Cynthia Sakai, a cofounder and the imaginative director of Evolvetogether, informed Insider.

Maude, which has just 11 complete-time personnel, said partnering with FastAF aided it accelerate its immediate-shipping ideas, although launching intercontinental profits on their very own. FastAF sells Maude’s latex condoms, particular massagers, and lubricants.

“We’re now shipping and delivery to 33 international locations — that was a huge undertaking,” Lily Sullivan, the senior manager for brand name advertising and information at Maude, instructed Insider. “We figured we never have to have to insert an additional piece to that on our personal.”

Julia Gasser, the director of organization operations at the cleanse hair model Ceremonia, told Insider that FastAF authorized the enterprise to faucet into a new shopper foundation, even though filling “the hole” direct-to-consumer manufacturers ordinarily have when customers’ orders arrive in after holiday getaway-delivery cutoff dates have passed. 

Ceremonia products include haircare and scrubs

Ceremonia sells hair products and solutions with thoroughly clean ingredients.

Courtesy of Ceremonia

Rick Watson, the CEO and founder of RMW Commerce Consulting, claimed small firms could use apps like FastAF to test the revenue result of on-demand from customers delivery and have a third celebration take care of all the logistics. 

“If you truly improve your delivery speeds, how many a lot more orders can you get?” Watson reported.

Watson added that supporting brand names be found by consumers was one more edge of experimenting with startup marketplaces like FastAF, which released in November 2020.

‘We’re offering these brands a platform for discovery’

Manufacturer curiosity in FastAF is accelerating. Hnetinka explained makes have been lining up to be detailed on the FastAF app. Apart from Maude, Evolvetogether, and Ghia, Shopify manufacturers on the app incorporate the hair-treatment brand name Olaplex, which recently went community.  

“We’re giving these brands a system for discovery, for distribution as a service. And, you know, which is not what you’re viewing on individuals commoditized platforms,” Hnetinka stated, referring to ultrafast players like Gopuff and Getir.

Sakai of Evolvetogether said she could not keep track of immediate product sales ensuing from FastAF purchases. But she explained when a retail channel with “definitely awesome curation” like Nordstrom or FastAF offered the company’s goods, “it normally lifts our visibility as a manufacturer.”

The same is genuine for Maude. Having its products shown future to far more established makes has been invaluable, the organization reported. 

“We also just appreciate the other brand names that they were being starting off to have,” Jessi Hong, Maude’s senior supervisor for wholesale internet marketing and income, explained to Insider. “I believe it is unquestionably great publicity for our manufacturer, that we are sitting down subsequent to other terrific brands this kind of as Nike and Aesop and that it’s possible the loyal Nike client can obtain a lot more merchandise.”

Hong said it was much too early to say how the partnership was impacting the brand’s product sales. Maude started off giving speedy-shipping expert services with FastAF at the stop of very last yr.  

Better-good quality merchandise guide to higher get volumes 

FastAF is backed by Luxor Cash, the previous Benchmark companion Scott Belsky, and the NBA star Baron Davis. Just one trader informed Hnetinka that FastAF was like a present day-day Whole Foodstuff, as it serves as a launching pad for makes that make consumers’ life greater.

Hnetinka reported the startup’s collection of quality merchandise had put it in a potent economic position in a room thinning out promptly. 3 quick-supply startups have shut more than the earlier four months, which reflects analysts’ concerns over the sustainability of the speedy-commerce design.

But Hnetinka, yet again, factors to FastAF’s assortment of quality products, which triggers an typical basket dimensions of $142. That surpasses prime e-commerce grocery-shipping and delivery leaders like Gopuff and Instacart. In February, Gopuff’s normal ticket was $26.07, in accordance to transaction knowledge tracked by Earnest. The ordinary order sizing for the grocery e-commerce large Instacart was $108.30 in February.

CEO and founder Lee Hnetinka

FastAF’s CEO and founder, Lee Hnetinka.


“It really is genuinely place us in a place of strength in comparison to the other men who’ve got commoditized and undifferentiated products,” Hnetinka said.

As for the firm’s conclude sport? The intention is to arrive at about 200 warehouses in a couple decades. With that scale, FastAF “can attain 2% of the inhabitants and get to a $42 billion run price” in excess of the following four several years. “That is the strategy we are chipping absent at,” Hnetinka mentioned.