Promotional products have been used as a marketing tool for decades, however, in recent years, businesses are trying to move away from traditional products such as pens, organizers and umbrellas and investing in promotional USB drives. The USB drive is a portable device for storing and transferring many types of files, including text documents, audio and video files, images and graphics. They are popular primarily due to their small size and weight, making them ideal as promotional items.
With computers becoming more and more an everyday essential tool, USB drives are considered an easy way to access personal files, such as photos or business files, such as spreadsheets. Promotional USB drives effectively advertise brands, as they are always visible on the users’ computer.
When planning for your promotional product campaign, you need a clear, concise concept to make it work. USB drives are an excellent way to show your customers your creative edge by custom designing them to suit your brand. Since they come in a variety of shapes, sizes, colours, you should take advantage of this and design something different. It is vital that your promotional merchandise is distinctive, to really stand out from your competitors. For example, football clubs can have customised flash drives as football players. The message you want to convey is that your business is unique and memorable, and your USB drive should do just that.
A great benefit of promotional USB drives are that they will be frequently used and kept within reach, being visible not only to their owners, but for people around them as well, thus expanding your marketing audience. Under such circumstances your company’s name will get noticed and remembered and if your USB’s are of high quality, your company will be associated with high quality as well. For someone who is in the office, or who works on a computer, what better way to remind them of your company logo and brand, than with a tool that they will use every day?
USB flash drives are durable, portable and have a large storage capacity, making them a very practical item compared to other promotional products. Imagine you have a presentation with some important clients; you will look organised and professional with such a compact item and you can store all your files without having to worry about losing anything. For added impact, you can give out your custom USB drive to your clients at the end.
Promotional USB drives will deliver a positive impact on your customers, clients and even your employees. The fact is that during a tough economic climate, a business has to do much more to retain their current customer base and work harder to get new customers. You can pre-load digital copies of your sales materials on the drive and give them away at trade shows and corporate events. They act as an incentive and will be used over and over again. In the workplace, you can go one step further by creating USB lanyards, so your employees will always be carrying a USB drive with them.
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