December 10, 2023


Marketing Needs Experts

How Bec Jones of Clutch Wallet Found Investors Through TikTok

  • Crypto startup Clutch Wallet lifted an $800,000 pre-seed spherical led by the Woman Innovators Lab.
  • CEO Bec Jones observed buyers through TikTok. Her Internet3 movies have drawn extra than 50,000 followers.
  • Here is an exceptional search at the pitch deck that aided Jones and her cofounders secure funding.

The initial time Bec Jones experimented with her hand at a crypto-themed TikTok online video, it failed to make substantially of an influence.

But she was confident that far more women of all ages required to study about investment decision prospects in the area, just as she did many years ago though performing in social media for an Australian financial institution. Slowly, her sequence of videos breaking down World wide web3 principles for newcomers captivated a subsequent of more than 50,000 on TikTok.

Buyers were being also paying interest. So when Jones set out to start a user-friendly crypto wallet, Clutch Wallet, a few reached out specifically to her.

As Jones acquired, on the other hand, securing startup funding essential additional than social-media savvy. Jones, Clutch’s CEO, and her cofounder, James Kouzinas, the COO and CFO, had a organization approach in brain but did not have a complex cofounder to construct the precise wallet. Immediately after a handful of wrong begins — even involving business outreach on Hinge and Bumble — they discovered Sheela Vats, an engineer at Oracle who experienced formerly built an Ethereum wallet. Vats is now Clutch’s CTO and third cofounder.

Furthermore, while Jones’ TikTok aided pique investor curiosity, sealing the offer necessary an previous-fashioned pitch deck.

Clutch Wallet’s cofounders lifted an $800,000 pre-seed spherical at a $5 million valuation led by the Female Innovators Lab by Barclays and Anthemis Team. Other collaborating traders include The Fund, Emmeline Ventures, Rogue Ventures, and angel traders Joe Vezzani, Kassandra Reinhardt, Paul Shustak, and Alex Steiner.

Here’s a seem at the pitch deck that aided Jones and her cofounders protected their funding: