LOS ANGELES & HONG KONG, May possibly 09, 2022–(Organization WIRE)–The Hong Kong Tourism Board (HKTB) held its yearly Tourism Update 2022 occasion on the net on May perhaps 6 and declared a revival prepare that highlights Hong Kong’s lively developments and new activities, aiming to deliver a beneficial atmosphere and make the city a prime-of-mind place for worldwide tourists when travel resumes.
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HKTB Chairman Dr. Y K Pang (remaining) and Executive Director Dane Cheng (suitable) shared the revival prepare of HKTB with 3,200 trade representatives, highlighting Hong Kong’s lively developments and new activities. (Image: Business enterprise Wire)
With the theme “With each other To New Horizons”, Tourism Update 2022 attracted 3,200 trade representatives from travel companies, points of interest, accommodations, airways, merchants, eating places, and assembly and exhibition organizers from Hong Kong, Mainland China, and overseas marketplaces. The HKTB shared insights into the newest tourism traits and its perform prepare for the coming 12 months.
In his opening remarks, HKTB Chairman Dr. Y K Pang highlighted Hong Kong’s return to normality. “The fifth wave of the pandemic is subsiding. Hong Kong’s every day existence and economic things to do are now gradually returning to typical, allowing for us to phase big-scale activities and get ready to welcome back guests,” reported Dr. Pang.
“All through the pandemic, Hong Kong never stopped making and upgrading its tourism infrastructure. We will see the grand opening of the Hong Kong Palace Museum this summer time, whilst the 3rd runway at Hong Kong Global Airport is anticipated to go into provider within the subsequent few of yrs. With these new infrastructure components and the support of the Central and Hong Kong SAR Governments, Hong Kong’s aggressive edge has held firm and we can head in direction of new horizons with self-confidence.”
In his presentation of the function program for the coming year, HKTB Executive Director Dane Cheng described how the HKTB will focus to start with on producing a constructive ambience in the city, stimulating consumption, and maintaining Hong Kong’s profile globally by launching “Hong Kong Summertime Treats”. The marketing campaign will give a large range of discount rates and promotional choices, and will commence with “Arts in Hong Kong” – a marketing campaign that supports global art and cultural activities, such as Artwork Basel, which will return in a actual physical structure.
When social distancing steps are further more peaceful, the HKTB will arrange more earth-course occasions in phases, like the Hong Kong Wine & Dine Competition and Hong Kong WinterFest, and give its assistance to other superior-profile situations these kinds of as the Hong Kong Sevens.
Mr. Cheng pressured the significance of making certain a recovery at dwelling in the run-up to the return of globally website visitors. “These promotions will crank out a good atmosphere in Hong Kong and display how we have returned to typical. The HKTB will then launch substantial promotions, like the tactical ‘Open Property Hong Kong’ marketing campaign, to welcome again website visitors when the time is proper. To superior answer to marketplace desires, we will also attempt to increase the customer journey into a seamless working experience through a detailed electronic transformation,” explained Mr. Cheng.
“The HKTB has executed comprehensive study in 16 marketplaces and uncovered Hong Kong is however very well-loved by vacationers throughout the world. They have especially identified some significant driving things to go to Hong Kong, such as cleanliness, community society, in-depth activities, special cuisine, superior accessibility, and ease of communications. These aspects are not only core strengths of Hong Kong but also match the tendencies and preferences of the write-up-COVID travel period.”
Mr. Cheng additional, “With our sound tourism foundations, our standing as an East-satisfies-West centre for intercontinental cultural exchange, our situation at the heart of the dynamic Greater Bay Area, and our prosperity of new tourism property and infrastructure, Hong Kong’s tourism future is complete of opportunity.”
Guest speakers from major businesses also outlined new developments to more improve Hong Kong’s earth-course tourism infrastructure.
The West Kowloon Cultural District is one particular of Hong Kong’s important arts and cultural initiatives. Its contemporary art museum M+ opened final yr and the Hong Kong Palace Museum will welcome its to start with site visitors this summertime. Speaking at the celebration, Main Executive Officer of the West Kowloon Cultural District Mrs. Betty Fung explained, “As a exceptional cultural hub with unrivaled connectivity in Hong Kong and Asia, WKCD provides the ideal of the eastern and western society to guests, from Chinese arts and antiquities to contemporary visual culture, and presents people a holistic experience mixing arts and society with retail, dining and enjoyment.”
Hong Kong Global Airport performs a pivotal role in keeping the city’s position as a primary international aviation hub. Airport Authority Hong Kong Government Director (Airport Operations) Mrs. Vivian Cheung claimed, “In addition to protecting our aviation hub position, our tactic is to completely transform Hong Kong International Airport from a metropolis airport into an Airport Metropolis, developing ourselves into a place in alone for readers. The Airport City aims to bring in international website visitors by its vast assortment of choices in retail, eating, amusement and leisure, even though giving a business enterprise platform by its convention and exhibition amenities. In parallel, we are more enhancing the airport’s sea and land connectivity with the Guangdong-Hong Kong-Macao Larger Bay Location, with a watch to facilitating a seamless journey for the 70 million folks in the location to stop by the Airport Town.”
The integration of culture, sporting activities, and tourism is a key improvement route. Standard Director (Professional) of Kai Tak Sporting activities Park Mr. James Irvine claimed, “As a single of the most substantial sports activities infrastructures in Hong Kong, Kai Tak Sporting activities Park will insert vibrancy to the city’s dynamic tourism landscape with its world-course sports activities, leisure and entertainment experiences. A first-of-its-kind destination established in the coronary heart of the town will deliver the world wide neighborhood to Hong Kong.”
Members of the media can download the push release from the connection down below:
https://www.discoverhongkong.com/eng/hktb/newsroom/push-releases.html
View source edition on businesswire.com: https://www.businesswire.com/information/residence/20220509006108/en/
Contacts
James LaValle
Hong Kong Tourism Board
(323) 938-7267
[email protected]
