The promotion of products and services can be well carried through advertisement campaigns. The activities done for advertising helps in creating brand awareness in the target market. The advertisers always look forward to good response and expanded market share. No doubt that only a medium that is vast enough can have an optimum reach to audience. Now, Internet comes out to be the most suitable medium here, for its ability to spread the buzzword in a rapid and economical manner.
The advertisers need to intensify their advertisement campaigns for drawing useful response and creating brand awareness. The advertising agencies coordinate promotional activities and channelize the campaigns effectively. They are found to be constructive partners for utilizing the growing number of users that in India alone, has reached 46 million (IAMAI). In addition, 2006 witnessed 291 brands who spent more than Rs.10 lacs in targeting Indian users. It clearly signifies growth in awareness in advertisers about the benefits of Internet advertising.
The advertisers have become keen to advertise online due to the wide reach and response of this medium. The advertisement campaigns have to be based on strategies, which are devised by premier ad agencies. The experts from agencies give stress to details like size of ad, placement, ad rotation, appearance, keyword relevance, display day/time etc. This ensures effective lead generation for the advertisers. For marketers, it is more like an initial step towards sales process. The leads generated can be converted to customers by business development or sales process.
The advertisements that are attractive to appear are helpful in captivating user’s interest. This becomes a reason for conducting advertisement campaigns in which choice of medium affects the awareness and budget. Internet is a medium to ensure an advertiser take full control of the ad spends. It provide a reach to large number of relevant audience. The high ROAS is another advantage, which is likely to be high because of the techniques used to run advertisement campaigns. With strategic use of Geo-Targeting, Capping, connection, date, time, browser targeting, etc. online advertising would surely be an impressive way for promotions.